Public lecture by Dr Margaret Heffernan.
Global economies and businesses often rely on competition to identify the best talent, simplify complex decisions and motivate performance. Yet, as Dr Margaret Heffernan argued, traditional competitive models frequently fail to achieve these goals and can even lead to inefficiencies and wasted potential. In her Novartis Lecture, she explored why organisations facing today’s social and business challenges should move beyond internal competition and instead foster cultures built on collaboration, creativity and trust. According to Heffernan, organisations that successfully create cooperative working environments, where people are encouraged to work together rather than compete against one another, will be best positioned to thrive in the future.
Dr Margaret Heffernan is an entrepreneur, award-winning television producer and bestselling author whose work focuses on management, innovation, creativity and leadership. Born in the United States, raised in the Netherlands and educated at the University of Cambridge, she advises CEOs and senior executives of major global companies and is a regular contributor to publications including the Financial Times and HuffPost.